The Accidental Entrepreneur

Background

This client was 7 years into a career she thought she wanted. Pursued it through a traditional path of education and a string of unhappy positions. Although she’d never wanted to start her own business, she stumbled into a new passion– graphic design, which sparked her entrepreneurial journey. She developed her skills through further training, on-the-job experience, and built a branding business on the side while working full time. Tucked some savings away for a safety net and then jumped.

Challenge

This high performer knew she had the skills to do the work as a graphic designer, but struggled to balance her designer duties and her bigger vision as a business owner. Needed to identify and work out some basic business processes that were repeatable to save her time. Wanted to manage feelings of anxiety, think things through out loud, and feel connected to a mentor who had her back while she made critical decisions.

Approach

We had an initial session in person to explore her vision and aspirations. Focused on self-regulation techniques to reduce twinges of anxiety and feelings of stress. Because of her laser focus and capacity for instant implementation, we had short, focused phone sessions over a three-month period to discuss whatever issue was at the forefront that day. Everything from working with difficult clients to sorting out her schedule.

A year later, her needs changed and she sought me out again. She focused on prioritizing the multiple responsibilities in her now thriving business. Identified ways to reach financial targets and created a plan to expand her team.  Used a full day in person intensive to strategize for Quarter One of 2018 and plan a whole new business level.

Outcome

In a relatively short time, this client has learned and integrated a new identity as an entrepreneur. Has an outside office and a sustainable business. She is confident, knowledgeable, and committed to excellence. Is growing her reputation as a trusted advisor who helps her clients up level their branding.
With my ongoing support, she has the clarity and confidence to maintain a steady stream of her ideal clients, earn 60% more revenue than at her former “day job”, and grow her business in a sustainable, organic way.

Carol Greenaway is a wonderful business coach who has helped me for over 2 years as my business is growing and evolving. She has provided clarity, insightful strategies, and accountability for my goals. She also helped me remain calm and offered tactics to keep stress levels low, which I use on a regular basis. Carol guided me to focus and create systems that would enable my business to grow while allowing me to maintain a healthy work/life balance. She is kind, extremely insightful, generous, funny, and really cares about the success AND well-being of her clients. Carol doesn't just act as your coach, but as a true partner helping you towards your business goals. Without Carol, my business would not be where it is today. I am so grateful for Carol's guidance and I would highly recommend her as a business coach for entrepreneurs who want to thrive!
Gisele Forge

The Jaded Consultant

Background

After 20 years of operating his own consulting business with a focus on government organizations and not for profits, this seasoned professional had lost his zest for facilitation and strategic planning. He liked some of his clients, but others were less appealing and it was getting harder to get out there and seek more business.

Challenge

In spite of his sterling reputation, my client’s revenues were falling along with his productivity. He was too young to retire and unhappy with sleepwalking through his work.

Approach

We met for three one-hour sessions each month via Skype over a six-month period. Focused on creating a solid foundation for a revamped practice. Helped identify his ideal client and refocused his target market—executive directors of medium sized not for profits—tweaked his personal brand, and implemented a new marketing strategy.

Outcome

Being clear about whom he loved to work with really paid off. His new marketing strategy enabled him to work with more of his ideal clients on long-term, higher paying contracts in line with what he did best. He recouped his entire six-month coaching investment after reconnecting with a former client who contracted with him for a large project.  Recovered his sense of joy and enthusiasm about his life as well as his work.
I’m successful consultant who’s worked for more than 20 years. I was at a low point, feeling stale, only about 25% productive, and wondering what I really stood for. I wanted to get beyond fees as a distinguishing factor, I’m not just a dollar sign, but was unsure how to change that. If you want to take your practice to the next level, inject it with enthusiasm, take it further, get better, work with Carol, she’s the real deal. Her insightful feedback and advice, along with a universe of skills, a mountain of experience, and a doctorate of understanding of people and people skills, makes her a real pleasure to work with. Now I feel liberated because I know who my star clients are and why I want to work with them. Why and how I will devote myself to them – to do my best and give my best. Our sessions give me clarity about what to do and practical steps about how to do it. I’m rejuvenated, know my credo and can fully express the essence of who I am.
Jim Klingle

The Powerhouse Couple

Background

This entrepreneurial pair each had a growing business. They thrived on working together and were very supportive of each other. Each of their businesses were growing rapidly and they wanted to keep the momentum going but not at the expense of their marriage or their overall well-being.

Challenge

Although they each loved what they were building, some days it was all too much. They were facing multiple decisions about where to take their businesses and weren’t sure which way to go.
Their small home served as an office too, so things were crowded and not very cosy. They had stopped exercising, found it challenging to eat properly, and weren’t enjoying leisure time. Nerves were fraying and waistlines expanding! They didn’t want their relationship to take a back seat or lose touch with other key areas of their life because of work.

Approach

We met in person once a month over a six-month period. Affirmed that they were working so hard that they were losing productivity. Focused on defining their shared values and key commitments. Cleared the air and problem solved together through facilitated conversations. Mapped out their goals and determined both urgent and important priorities so each spouse had a clearly defined path of action that was mutually supportive.

Outcome

These clients always mention the clarity and increased confidence they developed. Clarity about what they needed personally and professionally and confidence to act on those needs.
They hired additional help and started working in areas where they were strongest and have never looked back.
No more home office! The husband found an external space, which lifted his spirits and productivity. Home became a sanctuary for reconnecting and recharging. They joined a sports team together, made new friends, created time for some short trips, and watched their revenue continue to grow because they were working smarter. They’ve added a second location too.
Carol has helped my wife and I prioritize our goals and figure out how to add more recreation to our busy lives while increasing our income! Cannot say enough about Carol!!!! If you want to grow your business go see Carol!!!
Rob Trendiak

The Dream Team

Background

The founder of a fast growing business services firm retained me to support her leadership and business development. She had a growing staff and expanding client base. It was time to look at the business with a whole new perspective because it wasn’t just about her and one other person anymore.

Challenge

Keep up with the sheer volume of work while hiring, training, and managing an ever expanding staff. Move to bigger offices. Decide on roles and responsibilities; what to delegate and what to keep on her to do” list; how to manage cash flow, time, and streamline processes to ensure excellent customer service, put her operational house in order. Explore new markets for expansion. Create financial stability. Make sure her values were always at the heart of her decision making and that her marriage and family were always in clear view.

Approach

Initially, this leader had a follow me” plan. We focused on setting a firm operational foundation through a series of in person meetings a minimum of two 90 minute sessions a month with unlimited access via email, text, and phone calls in between over an 8 month period. We tracked toward long terms goals and dealt with urgent emerging issues as they arose. Once this very disciplined, committed, and determined client had the basics in place, she turned her attention to building a strong and reliable team.
She has retained me on an on-going basis to support team building and employee engagement through on-site training. I coach and provide content that enable her staff to run monthly sessions. They develop skills, solve challenges, and create measureable behavior change that can be tracked and recorded. This gives her critical insights into her team’s strengths and identifies who needs help and support.

Outcome

After experiencing some initial staff turnover, this client has created a very strong team culture with a loyal staff who are committed to continuous learning and growth. This client models strong leadership traits and generosity of spirit, so her team has a leader they’re inspired to follow. She even goes on holidays with her family!
Since we first began working together, the company has expanded into the Alberta market and doubled its revenue last year. Now as a team they are poised to double it again and increase their profit margin by 5%.
I've been working with Carol for a little over a year now in different capacities and it has definitely been time and money well spent. We are about to embark on some team training through her actionable program and during our preparatory conversation to establish some KPI's to measure success she just casually through out a suggestion that has been insanely simple to implement and is going to result in us immediately generating more revenue. That one tip (which was one of many) resolved a problem I've been trying to figure out for a couple of years and is going to result in higher revenue. Thanks Carol - you're my not so secret treasure.
Amanda Mungal

Services

I work with businesses at all stages and focus on three key areas: Business Development Tools and Techniques, Personal Growth and Development, as well as Implementation and Accountability, so there’ll be a package that’s right for you whether you’re starting out or taking on the world.

Start the WorkBuild a strong foundation for your new business.
Grow the WorkTime to stop being a solopreneur and take it to the next level.
Share the WorkBecome the leader they want to follow.